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About me

I am Pascal Ruppert, a Digital Product Designer in Tokyo

With 7+ years of experience and a focus on UX, digital design, and prototyping, I craft user-centric solutions at the intersection of design, technology, and business. My passion lies in transforming ideas into products and services that can change people’s lives for the better.

Having human centered design and cross-functional collaboration at the core of my creative approach, I am crafting simple solutions based on insights, working with diverse teams and involving stakeholders in designing digital experiences that not only engage users but also empower organizations.

At Designit, a global strategic design consultancy, I was involved in projects throughout all stages of the design process, from concept to handover of prototypes or implementable design assets. I had the chance to work with and lead multidisciplinary teams, tackling complex design challenges across diverse industries such as Aviation, Healthcare, Finance, Life Science, and more.

Clients I
worked with

  1. ANA
  2. Asurion
  3. Avatarin
  4. Docomo
  5. Evident
  6. Mitsubishi Fuso
  7. NTT Communications
  8. Olympus
  9. Omron
  10. Sony Bank
  11. Tokio Marine
  12. TokyoFM

Working Experience

Logo of Code Chrysalis

Code Chrysalis

Tokyo · ongoing

  1. Senior Product Designer

    Oct 2024 - Now

Logo of Designit

Designit

Tokyo · 6 years 10 months

  1. Senior Digital Designer

    Jun 2022 - Feb 2023

  2. Digital Designer

    Jun 2019 - May 2022

  3. Junior Digital Designer

    Apr 2017 - May 2019

  4. Freelance UX Designer

    Oct 2016 - Mar 2017

  5. UX Design Intern

    May 2016 - Oct 2016

Logo of HERE,

HERE, a Nokia company

Berlin · 7 months

  1. Interaction Design Intern

    Aug 2014 - Feb 2015

Education

Logo of ISI Japanese Language School

Japanese study JLPT N2

ISI Japanese Language School

Apr 2023 - Sep 2024

Logo of HfG Schwäbisch Gmünd

Interaction Design BA

HfG Schwäbisch Gmünd

Oct 2012 - Feb 2016

Skills

Design

  • UX Design

  • UI Design

  • Responsive Design

  • User Personas

  • User Journey

  • Value Proposition

  • Information Architecture

  • UX Flows

  • Wireframing

  • Prototyping

  • Design Systems

  • Design Thinking

  • Concept Creation

  • Strategic Design

  • Creative Technology

Research

  • Research Planning

  • Validation

  • Heuristic Analysis

  • A/B Testing

  • Usability Testing

  • User Interviews

  • Stakeholder Interviews

  • Product audit

  • Secondary Research

Project

  • Project Planning

  • Project Proposal

  • Mentorship

  • Leadership

  • Collaboration

  • Meeting facilitation

  • MVP launch

  • Developer Handoff

  • Agile Design & Dev

  • User Story Mapping

Tools & Tech
I am using

Logo of Figma

Figma

Logo of Sketch

Sketch

Logo of Miro

Miro

Logo of Adobe CC

Adobe CC

Logo of InVision

InVision

Logo of Keynote

Keynote

Logo of HTML

HTML

Logo of CSS

CSS

Logo of JS

JS

Logo of Tailwind

Tailwind

Logo of Nuxt 3

Nuxt 3

Logo of MongoDB

MongoDB

Logo of Node JS

Node JS

Logo of VS Code

VS Code

Logo of Git

Git

Logo of Zeplin

Zeplin

Logo of ChatGPT

ChatGPT

Logo of Terminal

Terminal

Collaborate

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